Bringing innovative solutions to the financial world, capturing investors' interest, and increasing brand awareness is only possible with the right marketing strategies. SLAYZ, the new product of Turkey's well-established investment brand Dinamik Yatırım, is positioned as a platform that simplifies trading processes and makes the financial world more accessible. The brand's goal was to attract a younger generation of investors and position SLAYZ as a fun, dynamic, and easy-to-use investment platform.

Brief

Vanity aimed to gain visibility on platforms like TikTok and Instagram by targeting young investors. Since finance and investment topics are often seen as complex and boring by younger audiences, a humorous and engaging content strategy was needed. The primary goal was to leverage UGC (User-Generated Content) to promote SLAYZ and establish it as a platform that makes investing fun and accessible for young users.